Inside Global Pharma: If you launch it, will patients use it?

In this edition of our Inside Global Pharma podcast,  Jennifer Curtis connected with Hensley Evans and Tina Shepley to discuss the need for more market-shaping activities geared toward patients to ensure a successful product launch. 

Highlights from the episode:

• Activities that traditionally focus on HCPs and how patient-targeted campaigns are often “tick-the-box” exercises
  
• Pharma’s need to invest early and strategically to understand the patient experience and define engagement objectives
• Advice for manufacturers to go beyond the brand needs and understand patient needs in individual launch markets